{"id":3870,"date":"2026-06-26T08:27:55","date_gmt":"2026-06-26T08:27:55","guid":{"rendered":"https:\/\/fullmark.eu\/cultura-de-seguridad-en-la-empresa-metodos-y-programas-fullmark\/"},"modified":"2026-09-30T10:02:05","modified_gmt":"2026-09-30T10:02:05","slug":"cultura-de-seguridad-en-la-empresa-metodos-y-programas-fullmark","status":"publish","type":"page","link":"https:\/\/fullmark.eu\/es\/cultura-de-seguridad-en-la-empresa-metodos-y-programas-fullmark\/","title":{"rendered":"M\u00e9todos y Programas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3870\" class=\"elementor elementor-3870 elementor-628\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a97e83d section-padding e-con-full e-flex e-con e-parent\" data-id=\"7a97e83d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t<div class=\"elementor-element elementor-element-5ec814e8 e-con-full e-flex e-con e-child\" data-id=\"5ec814e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a64391 e-con-full e-flex e-con e-child\" data-id=\"9a64391\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<h2 data-interaction-id=\"663cfd6\" class=\"e-663cfd6-49869b0 e-heading-base\" data-e-type=\"widget\" data-id=\"663cfd6\">Nuestros programas de acompa\u00f1amiento<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7d0380 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6a7d0380\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reforzar la cultura de seguridad en las empresas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-264fd2ca e-con-full e-flex e-con e-parent\" data-id=\"264fd2ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-164eb415 e-con-full e-flex e-con e-child\" data-id=\"164eb415\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-69ee5ac1 e-con-full e-flex e-con e-child\" data-id=\"69ee5ac1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b96a9ea elementor-widget elementor-widget-heading\" data-id=\"4b96a9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">M\u00e9todos, programas y enfoque de acompa\u00f1amiento<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b33d46 animated-slow elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"20b33d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 Fullmark es un actor de referencia en programas de acompa\u00f1amiento?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf5df89 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6bf5df89\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Cada a\u00f1o se registran en Francia cerca de <b>600.000 accidentes laborales<\/b>, es decir, uno cada 45 segundos. A pesar de los procedimientos, las formaciones y las auditor\u00edas, estos accidentes siguen produci\u00e9ndose. \u00bfPor qu\u00e9? Porque el cumplimiento normativo no basta para crear una verdadera <b>cultura de seguridad<\/b>.  <\/p><p class=\"p1\">Esta diferencia es la que Fullmark ayuda a las empresas a establecer a trav\u00e9s de su m\u00e9todo <em><strong>SMART-Safety<\/strong><\/em>\u00a9. Acompa\u00f1amos a las empresas (desde el operario hasta el Comit\u00e9 de Direcci\u00f3n) para construir una cultura de seguridad que perdure en el tiempo, en las pr\u00e1cticas cotidianas y en los comportamientos sobre el terreno. <\/p><p>Construir con sus clientes programas estructurados para reforzar la cultura de seguridad es la experiencia central de Fullmark, \u00a1desde hace 40 a\u00f1os!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd2d95d elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6cd2d95d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar una presentaci\u00f3n de los programas SMART-Safety<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f998eb1 e-con-full e-flex e-con e-child\" data-id=\"6f998eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49544456 e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"49544456\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"1230\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/06\/culture-securite-fullmark-coach.jpg\" class=\"attachment-full size-full wp-image-3872\" alt=\"cultura de seguridad fullmark coach\" srcset=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/06\/culture-securite-fullmark-coach.jpg 783w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/06\/culture-securite-fullmark-coach-191x300.jpg 191w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/06\/culture-securite-fullmark-coach-652x1024.jpg 652w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/06\/culture-securite-fullmark-coach-768x1206.jpg 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53223f74 section-padding e-flex e-con-boxed e-con e-parent\" data-id=\"53223f74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56e32851 e-con-full e-flex e-con e-child\" data-id=\"56e32851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f28561 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1f28561\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es realmente la cultura de seguridad? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e2e687b e-con-full e-flex e-con e-child\" data-id=\"1e2e687b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e6a9e37 e-con-full e-flex e-con e-child\" data-id=\"1e6a9e37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51fda2e2 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"51fda2e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Es una pregunta que muchas organizaciones creen haber resuelto. Tienen un DUERP, un responsable HSE, una pol\u00edtica de seguridad firmada por el director general. Y ya est\u00e1, piensan que tienen una \u00abCultura de Seguridad\u00bb.  <\/p><p>\u00a1Pero no! Tienen un sistema de gesti\u00f3n y eso es totalmente diferente. <\/p><p><strong>La cultura de seguridad es lo que ocurre cuando el responsable HSE no est\u00e1<\/strong>. Es la decisi\u00f3n que toma un operario bajo presi\u00f3n a las 17:55, cuando el cami\u00f3n espera y el suelo est\u00e1 mojado. Es el gesto que hace el jefe de equipo (o que no hace) cuando ve a un compa\u00f1ero asumir un riesgo.  <\/p><p>Eso no se muestra en un panel. <strong>Se construye y se traduce en los comportamientos cotidianos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d565011 elementor-widget elementor-widget-button\" data-id=\"1d565011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comment\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 32C114.6 32 0 125.1 0 240c0 47.6 19.9 91.2 52.9 126.3C38 405.7 7 439.1 6.5 439.5c-6.6 7-8.4 17.2-4.6 26S14.4 480 24 480c61.5 0 110-25.7 139.1-46.3C192 442.8 223.2 448 256 448c141.4 0 256-93.1 256-208S397.4 32 256 32zm0 368c-26.7 0-53.1-4.1-78.4-12.1l-22.7-7.2-19.5 13.8c-14.3 10.1-33.9 21.4-57.5 29 7.3-12.1 14.4-25.7 19.9-40.2l10.6-28.1-20.6-21.8C69.7 314.1 48 282.2 48 240c0-88.2 93.3-160 208-160s208 71.8 208 160-93.3 160-208 160z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75ce44dc e-con-full e-flex e-con e-parent\" data-id=\"75ce44dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-21fe941b e-con-full e-flex e-con e-child\" data-id=\"21fe941b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f80398d e-con-full e-flex e-con e-child\" data-id=\"4f80398d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd8de0 elementor-widget elementor-widget-heading\" data-id=\"3bd8de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">dejemos de confundir ambas cosas<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<h2 data-interaction-id=\"80f29db\" class=\"e-80f29db-ed0942e e-heading-base\" data-e-type=\"widget\" data-id=\"80f29db\">Cumplimiento VS Cultura&nbsp;<\/h2>\n\t\t\t\t\t<p class=\"e-fc1b05e-fdd6d9b e-paragraph-base\" data-interaction-id=\"fc1b05e\" data-e-type=\"widget\" data-id=\"fc1b05e\">El cumplimiento responde a una pregunta: \u00bfrespetamos las normas? La cultura responde a otra: \u00bfPor qu\u00e9 queremos realmente estar seguros? <\/p>\n\t\t\t\t\t<p class=\"e-2c0692b-0e95940 e-paragraph-base\" data-interaction-id=\"2c0692b\" data-e-type=\"widget\" data-id=\"2c0692b\">No es un detalle filos\u00f3fico. Es la diferencia entre una organizaci\u00f3n cuya tasa de frecuencia baja porque se declara menos... y una organizaci\u00f3n cuya tasa baja porque produce menos accidentes. <\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-976f38d elementor-widget elementor-widget-html\" data-id=\"976f38d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.cards-fm {\n  display: flex;\n  align-items: stretch;\n  gap: 0;\n  font-family: Arial, sans-serif;\n  margin-top: 20px;\n}\n.card-fm {\n  flex: 1;\n  border-radius: 12px;\n  overflow: hidden;\n  box-shadow: 0 4px 20px rgba(0,0,0,0.1);\n  margin: 0 8px;\n}\n.arrow-col {\n  display: flex;\n  flex-direction: column;\n  justify-content: space-around;\n  padding: 60px 0 16px 0;\n  gap: 0;\n}\n.arrow-col span {\n  color: #E8711A;\n  font-size: 50px;\n  line-height: 1;\n  display: flex;\n  align-items: center;\n  height: 57px;\n}\n.card-fm-header {\n  padding: 20px;\n  text-align: center;\n  color: white;\n  font-size: 18px;\n  font-weight: bold;\n}\n.card-fm:nth-child(1) .card-fm-header { background-color: #1B2A4A; }\n.card-fm:nth-child(3) .card-fm-header { background-color: #6B7A99; }\n.card-fm:nth-child(5) .card-fm-header { background-color: #E8711A; }\n.card-fm-body {\n  background: #F8F9FA;\n  padding: 8px 20px;\n}\n.card-fm-item {\n  padding: 14px 0;\n  border-bottom: 1px solid #E8E8E8;\n  font-size: 14px;\n  color: #333;\n  line-height: 1.5;\n  height: 57px;\n  display: flex;\n  align-items: center;\n  box-sizing: border-box;\n}\n.card-fm-item:last-child { border-bottom: none; }\n@media (max-width: 768px) {\n  .cards-fm { flex-direction: column; gap: 16px; }\n  .card-fm { margin: 0; width: 100%; }\n  .arrow-col { flex-direction: row; justify-content: center; padding: 0; gap: 8px; }\n  .arrow-col span { transform: rotate(90deg); height: auto; font-size: 36px; }\n  .card-fm-item { height: auto; min-height: 44px; }\n}\n<\/style><div class=\"cards-fm\"><div class=\"card-fm\"><div class=\"card-fm-header\">Criterio<\/div><div class=\"card-fm-body\"><div class=\"card-fm-item\">Motivaci&oacute;n<\/div><div class=\"card-fm-item\">Lo que la mantiene viva<\/div><div class=\"card-fm-item\">Lo que se observa<\/div><div class=\"card-fm-item\">Sin supervisi&oacute;n<\/div><\/div><\/div><div class=\"arrow-col\"><span>\u203a<\/span><span>\u203a<\/span><span>\u203a<\/span><span>\u203a<\/span><\/div><div class=\"card-fm\"><div class=\"card-fm-header\">Enfoque de conformidad<\/div><div class=\"card-fm-body\"><div class=\"card-fm-item\">Evitar la sanci&oacute;n<\/div><div class=\"card-fm-item\">El control externo<\/div><div class=\"card-fm-item\">Indicadores correctos sobre el papel<\/div><div class=\"card-fm-item\">Se detiene<\/div><\/div><\/div><div class=\"arrow-col\"><span>\u203a<\/span><span>\u203a<\/span><span>\u203a<\/span><span>\u203a<\/span><\/div><div class=\"card-fm\"><div class=\"card-fm-header\">Cultura de seguridad<\/div><div class=\"card-fm-body\"><div class=\"card-fm-item\">Proteger a las personas<\/div><div class=\"card-fm-item\">El compromiso interno<\/div><div class=\"card-fm-item\">Comportamientos seguros en el d&iacute;a a d&iacute;a<\/div><div class=\"card-fm-item\">Contin&uacute;a<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6d1842 e-con-full e-flex e-con e-parent\" data-id=\"a6d1842\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ffe3f60 e-con-full e-flex e-con e-child\" data-id=\"ffe3f60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-48b85a2 e-con-full e-flex e-con e-child\" data-id=\"48b85a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee53678 elementor-widget elementor-widget-heading\" data-id=\"ee53678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span style=\"letter-spacing: 0.6px\">Una progresi\u00f3n en cuatro etapas<\/span><span style=\"letter-spacing: 0.6px\"><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc7cf7 animated-slow elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ecc7cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los 4 niveles de madurez: \u00bfD\u00f3nde se encuentra realmente?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1beea elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8f1beea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Existe un modelo de referencia en el \u00e1mbito, a menudo llamado<em> Curva de Bradley o Escala de Hudson<\/em>. Cuatro niveles. Pocas organizaciones se sit\u00faan honestamente donde creen estar.  <\/p>\nLos programas <strong>SMART-Safety\u00a9 de Fullmark<\/strong>  est\u00e1n dise\u00f1ados para hacer progresar a las organizaciones de nivel en nivel, de forma estructurada, medible, sin grandes discursos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174ad3f elementor-widget elementor-widget-html\" data-id=\"174ad3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.frise-fm {\n  display: flex;\n  justify-content: space-between;\n  align-items: flex-start;\n  position: relative;\n  padding: 40px 50px 20px;\n  font-family: Arial, sans-serif;\n}\n.frise-fm::before {\n  content: '';\n  position: absolute;\n  top: 68px;\n  left: 10%;\n  right: 10%;\n  height: 3px;\n  background: linear-gradient(to right, #aaa, #5B6E9A, #2E4A7A, #E8711A);\n}\n.frise-item {\n  flex: 1;\n  text-align: center;\n  padding: 0 12px;\n  position: relative;\n}\n.frise-cercle {\n  width: 56px;\n  height: 56px;\n  border-radius: 50%;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin: 0 auto 16px;\n  font-size: 20px;\n  font-weight: 700;\n  color: white;\n}\n.frise-titre {\n  font-size: 13px;\n  font-weight: 700;\n  color: #1B2A4A;\n  margin-bottom: 8px;\n  text-transform: uppercase;\n  letter-spacing: 0.5px;\n}\n.frise-texte {\n  font-size: 13px;\n  color: #555;\n  line-height: 1.6;\n}\n.frise-objectif {\n  margin-top: 8px;\n  font-size: 12px;\n  font-weight: 700;\n  color: #E8711A;\n}\n@media (max-width: 768px) {\n  .frise-fm { flex-direction: column; padding: 20px 24px; gap: 0; }\n  .frise-fm::before { top: 0; bottom: 0; left: 48px; right: auto; width: 3px; height: auto; background: linear-gradient(to bottom, #aaa, #5B6E9A, #2E4A7A, #E8711A); }\n  .frise-item { display: flex; align-items: flex-start; text-align: left; padding: 0 0 28px 0; gap: 16px; }\n  .frise-cercle { margin: 0; flex-shrink: 0; }\n  .frise-item > div:not(.frise-cercle) { padding-top: 4px; }\n}\n<\/style><div class=\"frise-fm\"><div class=\"frise-item\"><div class=\"frise-cercle\" style=\"background:#888;\">01<\/div><div><div class=\"frise-titre\">Reactivo<\/div><div class=\"frise-texte\">Se gestiona despu&eacute;s del accidente. La seguridad es el problema del responsable de HSE.<\/div><\/div><\/div><div class=\"frise-item\"><div class=\"frise-cercle\" style=\"background:#5B6E9A;\">02<\/div><div><div class=\"frise-titre\">Dependiente<\/div><div class=\"frise-texte\">Se siguen las normas porque es obligatorio. Se detiene cuando cesa el control.<\/div><\/div><\/div><div class=\"frise-item\"><div class=\"frise-cercle\" style=\"background:#2E4A7A;\">03<\/div><div><div class=\"frise-titre\">Independiente<\/div><div class=\"frise-texte\">Cada individuo integra la seguridad por s&iacute; mismo. Bien, pero todav&iacute;a individual.<\/div><\/div><\/div><div class=\"frise-item\"><div class=\"frise-cercle\" style=\"background:#E8711A;\">04<\/div><div><div class=\"frise-titre\" style=\"color:#E8711A;\">Interdependiente<\/div><div class=\"frise-texte\">La seguridad es colectiva. Nos protegemos mutuamente. Ese es el objetivo.<\/div><div class=\"frise-objectif\">\u2713 El objetivo<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0f42e elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0e0f42e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar una presentaci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a40ba0 e-con-full e-flex e-con e-child\" data-id=\"7a40ba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9baa09a e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9baa09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1134\" height=\"1027\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/Mockup-Diagnostic-niveau-maturite-pptx.jpg\" class=\"attachment-full size-full wp-image-3873\" alt=\"Diagn\u00f3stico nivel de madurez seguridad\" srcset=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/Mockup-Diagnostic-niveau-maturite-pptx.jpg 1134w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/Mockup-Diagnostic-niveau-maturite-pptx-300x272.jpg 300w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/Mockup-Diagnostic-niveau-maturite-pptx-1024x927.jpg 1024w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/Mockup-Diagnostic-niveau-maturite-pptx-768x696.jpg 768w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-499eb5e4 e-con-full e-flex e-con e-parent\" data-id=\"499eb5e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78560844 e-con-full e-flex e-con e-child\" data-id=\"78560844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31aa018c e-con-full e-flex e-con e-child\" data-id=\"31aa018c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a76d838 elementor-widget elementor-widget-heading\" data-id=\"a76d838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span style=\"letter-spacing: 0.6px;\">La constataci\u00f3n que nadie se atreve a hacer<\/span><span style=\"letter-spacing: 0.6px\"><\/span><span style=\"letter-spacing: 0.6px\"><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51c585 animated-slow elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c51c585\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 las formaciones de seguridad cl\u00e1sicas en las empresas ya no son suficientes?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1677df elementor-widget elementor-widget-html\" data-id=\"e1677df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;500;700&display=swap');\n.section-form {\n  font-family: 'Roboto', sans-serif;\n  padding: 20px 50px;\n}\n.section-form .intro {\n  display: flex;\n  align-items: flex-start;\n  gap: 40px;\n  margin-bottom: 32px;\n}\n.section-form .intro-texte { flex: 1; }\n.section-form .intro-texte p {\n  font-size: 18px;\n  color: #1C244B;\n  line-height: 1.7;\n  margin: 0 0 14px;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .stat-box {\n  text-align: center;\n  min-width: 200px;\n  padding: 24px;\n  border-radius: 12px;\n  background: #F8F8F8;\n  border: 1px solid #E8E8E8;\n}\n.section-form .stat-chiffre {\n  font-size: 80px;\n  font-weight: 700;\n  color: #E8711A;\n  line-height: 1;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .stat-label {\n  font-size: 20px;\n  font-weight: 700;\n  color: #E8711A;\n  margin-top: 10px;\n  line-height: 1.4;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .mecanismes-titre {\n  font-size: 25px;\n  font-weight: 700;\n  color: #1B2A4A;\n  margin: 0 0 16px;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .mecanismes {\n  display: flex;\n  flex-direction: column;\n  gap: 12px;\n  margin-bottom: 32px;\n}\n.section-form .meca-item {\n  display: flex;\n  gap: 16px;\n  align-items: flex-start;\n  padding: 16px;\n  border-radius: 8px;\n  background: #F8F8F8;\n}\n.section-form .meca-num {\n  font-size: 22px;\n  font-weight: 700;\n  min-width: 28px;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .meca-titre {\n  font-size: 18px;\n  font-weight: 700;\n  color: #1B2A4A;\n  margin-bottom: 6px;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .meca-texte {\n  font-size: 18px;\n  color: #555;\n  line-height: 1.6;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .conclusion {\n  text-align: center;\n  padding: 28px;\n  border-radius: 12px;\n  background: #1B2A4A;\n}\n.section-form .conclusion-titre {\n  font-size: 22px;\n  font-weight: 700;\n  color: white;\n  margin: 0 0 10px;\n  font-family: 'Roboto', sans-serif;\n}\n.section-form .conclusion-texte {\n  font-size: 18px;\n  color: rgba(255,255,255,0.75);\n  margin: 0;\n  line-height: 1.7;\n  font-family: 'Roboto', sans-serif;\n}\n@media (max-width: 768px) {\n  .section-form { padding: 20px 16px; }\n  .section-form .intro { flex-direction: column; gap: 20px; }\n  .section-form .stat-box { min-width: unset; width: 100%; box-sizing: border-box; }\n  .section-form .stat-chiffre { font-size: 60px; }\n}\n<\/style><div class=\"section-form\"><div class=\"intro\"><div class=\"intro-texte\"><p>Seamos directos: una jornada de formaci&oacute;n en &laquo;gestos y posturas&raquo; no cambia un comportamiento arraigado durante diez a&ntilde;os. Nadie se atrever&iacute;a a decirlo en voz alta en un comit&eacute; de direcci&oacute;n. Todo el mundo lo sabe.<\/p><p><strong>Las neurociencias lo han medido: sin repetici&oacute;n espaciada, sin anclaje contextual, sin apoyo directivo:<\/strong><\/p><\/div><div class=\"stat-box\"><div class=\"stat-chiffre\">80%<\/div><div class=\"stat-label\">del contenido de una formaci&oacute;n<br\/>desaparece en 48 horas<\/div><\/div><\/div><p class=\"mecanismes-titre\">3 mecanismos explican el fracaso:<\/p><div class=\"mecanismes\"><div class=\"meca-item\" style=\"border-left: 3px solid #1B2A4A;\"><div class=\"meca-num\" style=\"color:#1B2A4A;\">1<\/div><div><div class=\"meca-titre\">Transmite conocimientos, no reflejos<\/div><div class=\"meca-texte\">Lo que salva vidas en el terreno son los automatismos, los que se activan a las 6 de la ma&ntilde;ana, en el fr&iacute;o, cuando nadie mira.<\/div><\/div><\/div><div class=\"meca-item\" style=\"border-left: 3px solid #5B6E9A;\"><div class=\"meca-num\" style=\"color:#5B6E9A;\">2<\/div><div><div class=\"meca-titre\">No cambia el contexto<\/div><div class=\"meca-texte\">Si el mando toma riesgos, si la presi&oacute;n de producci&oacute;n es omnipresente, si los casi accidentes nunca se comunican, la formaci&oacute;n no vale nada.<\/div><\/div><\/div><div class=\"meca-item\" style=\"border-left: 3px solid #E8711A;\"><div class=\"meca-num\" style=\"color:#E8711A;\">3<\/div><div><div class=\"meca-titre\">No mide lo que importa<\/div><div class=\"meca-texte\">Un cuestionario al final de la sesi&oacute;n mide la memorizaci&oacute;n en caliente, no lo que hace el colaborador seis meses despu&eacute;s, solo, en una obra.<\/div><\/div><\/div><\/div><div class=\"conclusion\"><p class=\"conclusion-titre\">No es una formaci&oacute;n. Es un programa de transformaci&oacute;n.<\/p><p class=\"conclusion-texte\">Por eso Fullmark ha desarrollado el enfoque SMART-Safety&copy;: un m&eacute;todo multinivel que combina programas estructurados, coaching en terreno, herramientas de anclaje y medici&oacute;n del impacto real.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1b6d1 elementor-widget elementor-widget-button\" data-id=\"ff1b6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-comment\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 32C114.6 32 0 125.1 0 240c0 47.6 19.9 91.2 52.9 126.3C38 405.7 7 439.1 6.5 439.5c-6.6 7-8.4 17.2-4.6 26S14.4 480 24 480c61.5 0 110-25.7 139.1-46.3C192 442.8 223.2 448 256 448c141.4 0 256-93.1 256-208S397.4 32 256 32zm0 368c-26.7 0-53.1-4.1-78.4-12.1l-22.7-7.2-19.5 13.8c-14.3 10.1-33.9 21.4-57.5 29 7.3-12.1 14.4-25.7 19.9-40.2l10.6-28.1-20.6-21.8C69.7 314.1 48 282.2 48 240c0-88.2 93.3-160 208-160s208 71.8 208 160-93.3 160-208 160z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar con nosotros<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f08971 e-con-full e-flex e-con e-parent\" data-id=\"9f08971\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ad009f4 e-con-full e-flex e-con e-child\" data-id=\"ad009f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9bbf317 e-con-full e-flex e-con e-child\" data-id=\"9bbf317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83acbde elementor-widget elementor-widget-heading\" data-id=\"83acbde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Desarrollar una cultura de seguridad sostenible<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f03d5a animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9f03d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los m\u00e9todos que funcionan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4cb06 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ec4cb06\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #05173d;\">40 a\u00f1os de intervenciones en sectores muy diferentes como la <span style=\"font-weight: bolder;\">construcci\u00f3n, la industria, la agroalimentaci\u00f3n, la qu\u00edmica, la energ\u00eda, la log\u00edstica<\/span>\u2026 nos han ense\u00f1ado: No existe un m\u00e9todo universal. Pero existen m\u00e9todos probados y totalmente contrastados. <\/p><p style=\"color: #05173d;\">En el 80 % de los accidentes graves se detecta un d\u00e9ficit de liderazgo en seguridad en alg\u00fan punto de la cadena jer\u00e1rquica. No es una acusaci\u00f3n, es una palanca. El Safety Leadership es un cambio de postura que se aprende y se perfecciona a lo largo de toda la carrera.  <\/p><p style=\"color: #05173d;\">En concreto, un directivo que practica el Safety Leadership hace cosas muy espec\u00edficas. Abre cada reuni\u00f3n con un punto de seguridad, no un minuto formal, sino un verdadero intercambio. Va al terreno para observar, no para controlar. Cuando un operario comunica un cuasiaccidente, le agradece p\u00fablicamente. Y cuando la producci\u00f3n aprieta, no cede en seguridad. Lo dice. Lo hace ver.      <\/p><p style=\"color: #05173d;\">Fullmark ha formado a m\u00e1s de <span style=\"font-weight: bolder;\">20.000 directivos<\/span> en estas pr\u00e1cticas: desde el responsable de proximidad hasta el comit\u00e9 de direcci\u00f3n. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8000622 e-con-full e-flex e-con e-child\" data-id=\"8000622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0127adc e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0127adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1417\" height=\"1356\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/methode-qui-fonctionne.jpg\" class=\"attachment-full size-full wp-image-3877\" alt=\"m\u00e9todo que funciona\" srcset=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/methode-qui-fonctionne.jpg 1417w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/methode-qui-fonctionne-300x287.jpg 300w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/methode-qui-fonctionne-1024x980.jpg 1024w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/methode-qui-fonctionne-768x735.jpg 768w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30443f0 e-con-full e-flex e-con e-parent\" data-id=\"30443f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c64b10 elementor-widget elementor-widget-heading\" data-id=\"6c64b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestros programas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136fa39 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"136fa39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>.smart-wrap { padding: 10px 30px; font-family: 'Roboto', Arial, sans-serif; }\n.smart-list { display: flex; flex-direction: column; gap: 24px; }\n.smart-card-link { text-decoration: none; color: inherit; display: block; border-radius: 14px; }\n.smart-card { background: #fff; border-radius: 14px; border: 1px solid #1E90FF; box-shadow: 0 4px 18px rgba(0,0,0,0.06); display: flex; flex-direction: row; overflow: hidden; transition: transform 0.2s, box-shadow 0.2s; }\n.smart-card:hover { transform: translateY(-3px); box-shadow: 0 8px 28px rgba(0,0,0,0.13); }\n.smart-img-wrap { width: 280px; flex-shrink: 0; overflow: hidden; align-self: stretch; display: flex; flex-direction: column; }\n.smart-img { width: 100%; flex: 1; object-fit: cover; display: block; background: #E0E0E0; min-height: 0; }\n.smart-body { padding: 28px 32px; display: flex; flex-direction: column; flex: 1; justify-content: center; }\n.smart-title { font-size: 35px !important; font-weight: 700 !important; margin: 0 0 12px !important; line-height: 1.2 !important; display: block; font-family: 'Roboto', Arial, sans-serif; }\n.smart-text { font-size: 17px !important; color: #555 !important; line-height: 1.6 !important; margin: 0 !important; font-family: 'Roboto', Arial, sans-serif; }\n@media (max-width: 768px) { .smart-wrap { padding: 10px 16px; } .smart-card { flex-direction: column; } .smart-img-wrap { width: 100%; height: 220px; } }\n<\/style><div class=\"smart-wrap\"><div class=\"smart-list\"><a class=\"smart-card-link\" href=\"https:\/\/www.fullmark.fr\/fr\/52-campagne-de-prevention.html\"><div class=\"smart-card\"><div class=\"smart-img-wrap\"><img decoding=\"async\" class=\"smart-img\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/campagne-standar-vigilance-partagee-fullmark.jpg\" alt=\"Campa&ntilde;as de sensibilizaci&oacute;n listas para usar\"><\/div><div class=\"smart-body\"><span class=\"smart-title\" style=\"color:#888;\">Campa&ntilde;as de sensibilizaci&oacute;n listas para usar<\/span><p class=\"smart-text\">Doce temas desplegados a lo largo del a&ntilde;o, con un cartel, un soporte de animaci&oacute;n y una versi&oacute;n digital para cada uno. Tres campa&ntilde;as disponibles de inmediato: Vigilancia compartida, Los esenciales de la seguridad, Pensar antes de actuar. O una creaci&oacute;n 100% a medida, basada en sus reglas de oro.<\/p><\/div><\/div><\/a><a class=\"smart-card-link\" href=\"https:\/\/www.fullmark.fr\/fr\/68-affiche-consigne-securite.html\"><div class=\"smart-card\"><div class=\"smart-img-wrap\"><img decoding=\"async\" class=\"smart-img\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/affiche-et-panneaux-de-communication.jpg\"><\/div><div class=\"smart-body\"><span class=\"smart-title\" style=\"color:#0BB9DC;\">Carteles y paneles de comunicaci&oacute;n<\/span><p class=\"smart-text\">Im&aacute;genes impactantes, un esl&oacute;gan corto, un tema renovado cada mes. Complementados con paneles de indicadores (d&iacute;as sin accidente, compromisos del equipo) que recuerdan el mensaje de forma continua.<\/p><\/div><\/div><\/a><a class=\"smart-card-link\" href=\"https:\/\/www.fullmark.fr\/fr\/17-personnage-totem-securite.html\"><div class=\"smart-card\"><div class=\"smart-img-wrap\"><img decoding=\"async\" class=\"smart-img\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/totem-et-pochette-miroir.jpg\"><\/div><div class=\"smart-body\"><span class=\"smart-title\" style=\"color:#2E4A7A;\">T&oacute;tems y bolsas espejo<\/span><p class=\"smart-text\">Un personaje recurrente, instalado de pie en una zona de paso, que se convierte en un referente familiar de una campa&ntilde;a a otra. Y la bolsa espejo, un mensaje colocado justo al lado del reflejo, en los vestuarios.<\/p><\/div><\/div><\/a><a class=\"smart-card-link\" href=\"https:\/\/www.fullmark.fr\/fr\/103-jeu-plateau-culture-securite.html\"><div class=\"smart-card\"><div class=\"smart-img-wrap\"><img decoding=\"async\" class=\"smart-img\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/chercher-les-Erreurs-Fullmark-jeu-.png\" alt=\"Juegos, c&oacute;mics y encuentra el error\"><\/div><div class=\"smart-body\"><span class=\"smart-title\" style=\"color:#E8711A;\">Juegos, c&oacute;mics y encuentra el error<\/span><p class=\"smart-text\">Un juego de mesa, un c&oacute;mic de seguridad, una l&aacute;mina de encuentra los errores: formatos que invierten la din&aacute;mica, son los propios equipos quienes buscan y descubren los buenos reflejos.<\/p><\/div><\/div><\/a><a class=\"smart-card-link\" href=\"https:\/\/www.fullmark.fr\/fr\/28-quart-heure-securite-toolbox-meeting.html\"><div class=\"smart-card\"><div class=\"smart-img-wrap\"><img decoding=\"async\" class=\"smart-img\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/quart-dheure-securite-fullmark-reunion-equipe.jpg\" alt=\"Cuartos de hora de seguridad y charlas\"><\/div><div class=\"smart-body\"><span class=\"smart-title\" style=\"color:#3C8C6E;\">Cuartos de hora de seguridad y charlas<\/span><p class=\"smart-text\">De diez a veinte minutos, animados por el jefe de equipo, con un soporte listo para usar: pregunta de reflexi&oacute;n, caso concreto, c&aacute;psula de v&iacute;deo. La herramienta m&aacute;s subestimada, y a menudo la m&aacute;s eficaz.<\/p><\/div><\/div><\/a><a class=\"smart-card-link\" href=\"https:\/\/www.fullmark.fr\/fr\/119-safety-booster.html\"><div class=\"smart-card\"><div class=\"smart-img-wrap\"><img decoding=\"async\" class=\"smart-img\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/SAFETY-BOOSTER-FULLMARK.jpg\"><\/div><div class=\"smart-body\"><span class=\"smart-title\" style=\"color:#E8401A;\">Safety Booster y soluciones digitales<\/span><p class=\"smart-text\">Una herramienta interactiva para dinamizar un cuarto de hora de seguridad en versi&oacute;n moderna, complementada por una plataforma de difusi&oacute;n, e-learning y la aplicaci&oacute;n Go5 para 5 minutos de seguridad al d&iacute;a.<\/p><\/div><\/div><\/a><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11b32e7 e-con e-atomic-element e-div-block-base e-11b32e7-c9b6b44 \" data-id=\"11b32e7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"11b32e7\" data-e-type=\"e-div-block\" data-id=\"11b32e7\">\n    <div class=\"elementor-element elementor-element-364fe0a e-con-full e-flex e-con e-child\" data-id=\"364fe0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-058b362 elementor-widget elementor-widget-heading\" data-id=\"058b362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Antes de elegir un m\u00e9todo, saber d\u00f3nde se encuentra<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e6f04 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"25e6f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Diagn\u00f3stico de Cultura de Seguridad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f68f717 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f68f717\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En funci\u00f3n de sus expectativas y de sus presupuestos, Fullmark dispone de varios enfoques (encuesta, participativo,&#8230;) para realizar un diagn\u00f3stico en su empresa. <strong>Le proponemos un an\u00e1lisis detallado, con un verdadero valor a\u00f1adido, y le aportamos siempre una propuesta de plan de acci\u00f3n<\/strong> <strong>y de herramientas<\/strong> desplegadas con \u00e9xito en otras empresas.<\/p><p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">El error que no debe cometerse es lanzar un programa antes de haber realizado el diagn\u00f3stico. Por ejemplo, invertir en una formaci\u00f3n de Safety Leadership cuando el verdadero n\u00facleo del problema es un d\u00e9ficit de comunicaci\u00f3n desde el terreno. <\/span><\/p><p><strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">  El Diagn\u00f3stico de Cultura de Seguridad de Fullmark combina:<\/span><\/strong><\/p><ul><li><strong>Medici\u00f3n: <\/strong>a trav\u00e9s del diagn\u00f3stico, con una mirada externa neutra, situamos el cursor en alg\u00fan punto de la curva de madurez en materia de cultura de seguridad.<\/li><\/ul><ul><li><strong>Benchmark:<\/strong> el diagn\u00f3stico le permite saber d\u00f3nde se sit\u00faa su empresa con respecto a otros actores comparables. <\/li><\/ul><ul><li><strong>Transparencia:<\/strong> nuestros expertos le aportan una visi\u00f3n transparente de la percepci\u00f3n de la cultura de seguridad en su empresa.<\/li><\/ul><ul><li><strong>Objetivar:<\/strong> el diagn\u00f3stico permite objetivar las creencias en cuanto a su cultura de seguridad.<\/li><\/ul><ul><li><strong>Riesgos mayores:<\/strong> nuestro an\u00e1lisis permite identificar las pr\u00e1cticas de terreno que tienen un impacto en el control de los riesgos mayores.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9862ff1 elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-button\" data-id=\"9862ff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacte con nosotros para hablar de ello<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42041fa e-transform elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"42041fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"945\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/workshop-diagnostic-participatif.jpg\" class=\"attachment-full size-full wp-image-3620\" alt=\"taller diagn\u00f3stico participativo\" srcset=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/workshop-diagnostic-participatif.jpg 1417w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/workshop-diagnostic-participatif-300x200.jpg 300w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/workshop-diagnostic-participatif-1024x683.jpg 1024w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/workshop-diagnostic-participatif-768x512.jpg 768w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-119246c e-con-full e-flex e-con e-parent\" data-id=\"119246c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4a379fc e-con-full e-flex e-con e-child\" data-id=\"4a379fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56df7c1 e-con-full e-flex e-con e-child\" data-id=\"56df7c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b429ff elementor-widget elementor-widget-heading\" data-id=\"6b429ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Una cultura de seguridad s\u00f3lida comienza por un CODIR alineado<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecff784 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ecff784\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CODIR y Cultura de Seguridad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dad493 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7dad493\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Una cultura de seguridad no se construye \u00fanicamente con obligaciones reglamentarias. Para que se inscriba de forma duradera en las pr\u00e1cticas, <strong>la implicaci\u00f3n de los dirigentes es esencial.<\/strong> <\/p><p class=\"isSelectedEnd\">Por eso Fullmark ha dise\u00f1ado <strong>un itinerario dedicado a los Comit\u00e9s de Direcci\u00f3n, centrado en su postura, sus responsabilidades y su papel en el desarrollo de una verdadera cultura de seguridad.<\/strong><\/p><p class=\"isSelectedEnd\">Organizado en sesiones de media jornada y adaptable a cada organizaci\u00f3n, el itinerario comprende <strong>7 m\u00f3dulos.<\/strong><\/p><p>Gracias a situaciones pr\u00e1cticas, intercambios y herramientas concretas, los participantes se van con una visi\u00f3n com\u00fan y acciones directamente aplicables sobre el terreno. Resultado: una direcci\u00f3n alineada, equipos comprometidos y una cultura de seguridad sostenible. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-821c4aa e-con-full e-flex e-con e-child\" data-id=\"821c4aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d78cab7 e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d78cab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/coaching-direction.jpg\" class=\"attachment-full size-full wp-image-3878\" alt=\"coaching-direcci\u00f3n CODIR\" srcset=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/coaching-direction.jpg 1080w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/coaching-direction-300x300.jpg 300w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/coaching-direction-1024x1024.jpg 1024w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/coaching-direction-150x150.jpg 150w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/coaching-direction-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2112da e-con e-atomic-element e-flexbox-base e-baf8454 \" data-id=\"e2112da\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e2112da\" data-e-type=\"e-flexbox\" data-id=\"e2112da\">\n    \t\t<div class=\"elementor-element elementor-element-b2a8298 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"b2a8298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;500;700&display=swap');\n.cpt-wrap { font-family: 'Roboto', sans-serif; padding: 8px 0; width: 100%; box-sizing: border-box; }\n.cpt-subtitle { font-size: 26px !important; font-weight: 700 !important; color: #1B2A4A !important; margin: 0 0 24px !important; display: block; font-family: 'Roboto', sans-serif; }\n.cpt-grid { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 14px; }\n.cpt-card { background: #faf7f6; border-radius: 10px; border: 1px solid #e8e8e8; padding: 20px 22px; display: flex; align-items: flex-start; gap: 16px; }\n.cpt-num { width: 42px; height: 42px; border-radius: 50%; background: #E8711A; color: #fff !important; font-size: 16px !important; font-weight: 700 !important; display: flex; align-items: center; justify-content: center; flex-shrink: 0; font-family: 'Roboto', sans-serif; }\n.cpt-content { flex: 1; }\n.cpt-theme { font-size: 20px !important; font-weight: 700 !important; color: #1B2A4A !important; margin: 0 0 8px !important; display: block; font-family: 'Roboto', sans-serif; line-height: 1.2 !important; }\n.cpt-retenu { font-size: 17px !important; color: #555 !important; margin: 0 !important; line-height: 1.6 !important; font-family: 'Roboto', sans-serif; }\n.cpt-retenu::before { content: \"\u2192 \"; color: #E8711A; font-weight: 700; }\n.cpt-btn-cell { display: flex; align-items: center; justify-content: center; grid-column: span 1; }\n.cpt-btn { display: inline-block; background: #E8711A; color: #fff !important; font-size: 16px !important; font-weight: 400 !important; font-family: 'Roboto', sans-serif; padding: 18px 40px; border-radius: 0; text-decoration: none !important; text-align: center; transition: background 0.2s; }\n.cpt-btn:hover { background: #111 !important; color: #fff !important; }\n@media (min-width: 769px) and (max-width: 1024px) {\n  .cpt-grid { grid-template-columns: 1fr 1fr; }\n}\n@media (max-width: 768px) {\n  .cpt-wrap { width: 100vw !important; max-width: 100vw !important; margin-left: 50% !important; transform: translateX(-50%) !important; padding: 16px !important; box-sizing: border-box !important; }\n  .cpt-grid { grid-template-columns: 1fr; }\n  .cpt-btn-cell { grid-column: 1 \/ -1; display: block !important; text-align: center !important; width: 100%; }\n  .cpt-btn { float: none !important; margin: 0 auto !important; max-width: 90%; box-sizing: border-box; }\n}\n<\/style><div class=\"cpt-wrap\"><span class=\"cpt-subtitle\">Programa del recorrido CODIR en sesiones de medio d&iacute;a<\/span><div class=\"cpt-grid\"><div class=\"cpt-card\"><div class=\"cpt-num\">1<\/div><div class=\"cpt-content\"><span class=\"cpt-theme\">Team building<\/span><p class=\"cpt-retenu\">Un lenguaje com&uacute;n y las bases de un compromiso colectivo<\/p><\/div><\/div><div class=\"cpt-card\"><div class=\"cpt-num\">2<\/div><div class=\"cpt-content\"><span class=\"cpt-theme\">Estrategia de implantaci&oacute;n de una cultura de seguridad<\/span><p class=\"cpt-retenu\">Las palancas concretas para anclar la seguridad en la organizaci&oacute;n<\/p><\/div><\/div><div class=\"cpt-card\"><div class=\"cpt-num\">3<\/div><div class=\"cpt-content\"><span class=\"cpt-theme\">Roles y responsabilidades<\/span><p class=\"cpt-retenu\">Una visi&oacute;n clara de las obligaciones legales y los riesgos jur&iacute;dicos<\/p><\/div><\/div><div class=\"cpt-card\"><div class=\"cpt-num\">4<\/div><div class=\"cpt-content\"><span class=\"cpt-theme\">Dar sentido al enfoque de seguridad<\/span><p class=\"cpt-retenu\">La capacidad de transmitir un mensaje que realmente convence<\/p><\/div><\/div><div class=\"cpt-card\"><div class=\"cpt-num\">5<\/div><div class=\"cpt-content\"><span class=\"cpt-theme\">La comunicaci&oacute;n al servicio de la seguridad<\/span><p class=\"cpt-retenu\">T&eacute;cnicas participativas para involucrar a los equipos<\/p><\/div><\/div><div class=\"cpt-card\"><div class=\"cpt-num\">6<\/div><div class=\"cpt-content\"><span class=\"cpt-theme\">Neurociencias y comportamientos de riesgo<\/span><p class=\"cpt-retenu\">C&oacute;mo funciona el cerebro y c&oacute;mo actuar sobre los comportamientos<\/p><\/div><\/div><div class=\"cpt-card\"><div class=\"cpt-num\">7<\/div><div class=\"cpt-content\"><span class=\"cpt-theme\">Medidas preventivas de seguridad<\/span><p class=\"cpt-retenu\">Planes de acci&oacute;n s&oacute;lidos adaptados a su contexto<\/p><\/div><\/div><div class=\"cpt-btn-cell\"><a class=\"cpt-btn\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">Solicitar una presentaci&oacute;n<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-70133f2 e-con e-atomic-element e-flexbox-base e-1306460 \" data-id=\"70133f2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"70133f2\" data-e-type=\"e-flexbox\" data-id=\"70133f2\">\n    \t\t<div class=\"elementor-element elementor-element-5b90632 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5b90632\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Return On Investment<br \/> Lo que cuesta no hacer nada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6781ca elementor-widget elementor-widget-html\" data-id=\"a6781ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;500;700&display=swap');\n.roi-wrap { font-family: 'Roboto', sans-serif; padding: 40px 20px; background: transparent; }\n.roi-intro { font-size: 18px !important; color: rgba(255,255,255,0.85) !important; line-height: 1.7 !important; text-align: center; max-width: 720px; margin: 0 auto 44px; font-family: 'Roboto', sans-serif; }\n.roi-intro em { font-style: normal; font-weight: 700 !important; color: #E8711A !important; }\n.roi-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; max-width: 860px; margin: 0 auto; }\n.roi-card { background: rgba(255,255,255,0.15); border: 1px solid rgba(255,255,255,0.25); border-radius: 12px; padding: 36px 32px; text-align: center; }\n.roi-number { font-size: 52px !important; font-weight: 700 !important; color: #E8711A !important; line-height: 1.1; margin-bottom: 10px; display: block; font-family: 'Roboto', sans-serif; }\n.roi-label { font-size: 13px !important; font-weight: 700 !important; color: #fff !important; text-transform: uppercase; letter-spacing: 1.5px; margin-bottom: 16px; display: block; font-family: 'Roboto', sans-serif; }\n.roi-desc { font-size: 16px !important; color: rgba(255,255,255,0.7) !important; line-height: 1.65 !important; margin: 0 !important; font-family: 'Roboto', sans-serif; }\n.roi-source { font-size: 12px !important; color: rgba(255,255,255,0.35) !important; margin-top: 14px; display: block; font-family: 'Roboto', sans-serif; }\n.roi-note { text-align: center; margin-top: 36px; font-size: 17px !important; color: rgba(255,255,255,0.7) !important; font-style: italic; font-family: 'Roboto', sans-serif; }\n.roi-note strong { color: #E8711A !important; font-style: normal; }\n@media (max-width: 768px) { .roi-cards { grid-template-columns: 1fr; } .roi-number { font-size: 38px !important; } }\n<\/style><div class=\"roi-wrap\"><p class=\"roi-intro\">La pregunta no es <em>&laquo;cu&aacute;nto cuesta un programa de cultura de seguridad?&raquo;<\/em>.<br\/>Es: <em>&laquo;cu&aacute;nto cuesta la ausencia de cultura de seguridad?&raquo;<\/em><\/p><div class=\"roi-cards\"><div class=\"roi-card\"><span class=\"roi-number\">20 000 &euro;<br\/>a 50 000 &euro;<\/span><span class=\"roi-label\">Coste medio de un accidente con baja<\/span><p class=\"roi-desc\">Sustituci&oacute;n, desorganizaci&oacute;n, p&eacute;rdida de productividad, gesti&oacute;n administrativa.<\/p><span class=\"roi-source\">Fuente: INRS<\/span><\/div><div class=\"roi-card\"><span class=\"roi-number\">2,20 &euro;<\/span><span class=\"roi-label\">De retorno por cada euro invertido<\/span><p class=\"roi-desc\">En algunos sectores industriales, la proporci&oacute;n sube a 1 por 6.<\/p><span class=\"roi-source\">Fuente: OIT<\/span><\/div><\/div><p class=\"roi-note\">Invertir en cultura de seguridad es <strong>rentable<\/strong>. No hacerlo tiene un coste.<\/p><\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-502900b e-con e-atomic-element e-div-block-base e-502900b-f0a48d8 \" data-id=\"502900b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"502900b\" data-e-type=\"e-div-block\" data-id=\"502900b\">\n    <div class=\"elementor-element elementor-element-ce87b87 e-con-full e-flex e-con e-child\" data-id=\"ce87b87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1b8cd e-transform elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0a1b8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1269\" height=\"271\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/fullmark-reunion-diagnostic-entreprise.png\" class=\"attachment-full size-full wp-image-3879\" alt=\"fullmark reuni\u00f3n diagn\u00f3stico empresa\" srcset=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/fullmark-reunion-diagnostic-entreprise.png 1269w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/fullmark-reunion-diagnostic-entreprise-300x64.png 300w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/fullmark-reunion-diagnostic-entreprise-1024x219.png 1024w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/07\/fullmark-reunion-diagnostic-entreprise-768x164.png 768w\" sizes=\"(max-width: 1269px) 100vw, 1269px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a805f6b elementor-widget elementor-widget-heading\" data-id=\"a805f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Del primer encuentro al despliegue sobre el terreno<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d384a3 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0d384a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo funciona con Fullmark?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5628365 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"5628365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;500;700&display=swap');\n.et-wrap { font-family: 'Roboto', sans-serif; padding: 8px 0; width: 100%; box-sizing: border-box; }\n.et-grid { display: grid; grid-template-columns: 1fr 1fr 1fr 1fr; gap: 16px; }\n.et-card { background: #fff; border-radius: 12px; border: 1px solid #e8e8e8; padding: 24px 20px; position: relative; overflow: hidden; }\n.et-card::before { content: ''; position: absolute; top: 0; left: 0; width: 4px; height: 100%; background: #E8711A; }\n.et-num { position: absolute; top: 14px; right: 16px; font-size: 60px; font-weight: 700; color: rgba(232,113,26,0.08); line-height: 1; font-family: 'Roboto', sans-serif; }\n.et-step { font-size: 18px !important; font-weight: 700 !important; letter-spacing: 2px; text-transform: uppercase; color: #E8711A !important; margin-bottom: 10px; display: block; font-family: 'Roboto', sans-serif; }\n.et-title { font-size: 24px !important; font-weight: 700 !important; color: #1B2A4A !important; margin: 0 0 12px !important; display: block; line-height: 1.25 !important; font-family: 'Roboto', sans-serif; }\n.et-text { font-size: 17px !important; color: #555 !important; line-height: 1.65 !important; margin: 0 !important; font-family: 'Roboto', sans-serif; }\n@media (max-width: 900px) { .et-grid { grid-template-columns: 1fr 1fr; } }\n@media (max-width: 600px) { .et-grid { grid-template-columns: 1fr; } }\n<\/style><div class=\"et-wrap\"><div class=\"et-grid\"><div class=\"et-card\"><span class=\"et-num\">1<\/span><span class=\"et-step\">Paso 1<\/span><span class=\"et-title\">Comprendemos su realidad<\/span><p class=\"et-text\">Antes de proponer nada, nuestros expertos realizan un diagn&oacute;stico real: observaciones en terreno, entrevistas a todos los niveles, an&aacute;lisis de sus indicadores.<\/p><\/div><div class=\"et-card\"><span class=\"et-num\">2<\/span><span class=\"et-step\">Paso 2<\/span><span class=\"et-title\">Construimos el programa con usted<\/span><p class=\"et-text\">A partir del diagn&oacute;stico, co-construimos su programa. Sector, tama&ntilde;o, centros, cultura interna, restricciones operativas, todo cuenta. Disponible en varios idiomas.<\/p><\/div><div class=\"et-card\"><span class=\"et-num\">3<\/span><span class=\"et-step\">Paso 3<\/span><span class=\"et-title\">Desplegamos<\/span><p class=\"et-text\">Los programas SMART-Safety son impartidos por formadores expertos que conocen el terreno. Fullmark propone tambi&eacute;n Safety Days, momentos clave de compromiso colectivo.<\/p><\/div><div class=\"et-card\"><span class=\"et-num\">4<\/span><span class=\"et-step\">Paso 4<\/span><span class=\"et-title\">Consolidamos, para que perdure<\/span><p class=\"et-text\">Ah&iacute; es donde la mayor&iacute;a de los proveedores se detienen. Fullmark se queda. Acompa&ntilde;amiento durante varios a&ntilde;os, seguimiento de indicadores, Comit&eacute; de pilotaje de seguridad.<\/p><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b30d7 elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-button\" data-id=\"64b30d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contacte con nosotros para hablar de ello<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3d3f27c3 e-con-full e-flex e-con e-parent\" data-id=\"3d3f27c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13164c6 e-con-full e-flex e-con e-child\" data-id=\"13164c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d4f1d50 e-con-full e-flex e-con e-child\" data-id=\"d4f1d50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e482aba elementor-widget elementor-widget-heading\" data-id=\"6e482aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">M\u00e9todos, programas y enfoque de acompa\u00f1amiento<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e61eafc animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1e61eafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"letter-spacing: 0.6px;text-align: center;background-color: transparent\">\u00bfPor qu\u00e9 empresas como EDF, Lactalis, Danone, SNCF o Total eligen Fullmark?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff1489 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1ff1489\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Podr\u00edan haber elegido un gran gabinete de consultor\u00eda generalista. Eligieron Fullmark. \u00bfPor qu\u00e9?  <\/p><p>No porque seamos los m\u00e1s baratos. <strong>Porque somos los m\u00e1s eficaces en este tema concreto.<\/strong><\/p><p>La cultura de seguridad no es una l\u00ednea en nuestro cat\u00e1logo.<strong>  Es nuestro \u00fanico oficio, desde hace 40 a\u00f1os.<\/strong>  No tenemos divisi\u00f3n de RRHH, ni polo de transformaci\u00f3n digital, ni equipo de consultor\u00eda estrat\u00e9gica. Hacemos esto. \u00danicamente esto.   <strong>\u00a1Y lo hacemos bien, con pasi\u00f3n!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76f3c66e e-con-full e-flex e-con e-child\" data-id=\"76f3c66e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-539a498 e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"539a498\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInRight&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"1309\" src=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/trust-confiance-fullmark-client-temoignage.jpg\" class=\"attachment-full size-full wp-image-3880\" alt=\"Confianza crecer juntos con Fullmark\" srcset=\"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/trust-confiance-fullmark-client-temoignage.jpg 1701w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/trust-confiance-fullmark-client-temoignage-300x231.jpg 300w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/trust-confiance-fullmark-client-temoignage-1024x788.jpg 1024w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/trust-confiance-fullmark-client-temoignage-768x591.jpg 768w, https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/08\/trust-confiance-fullmark-client-temoignage-1536x1182.jpg 1536w\" sizes=\"(max-width: 1701px) 100vw, 1701px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8714e6b e-con e-atomic-element e-flexbox-base e-23742ae \" data-id=\"8714e6b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8714e6b\" data-e-type=\"e-flexbox\" data-id=\"8714e6b\">\n    \t\t<div class=\"elementor-element elementor-element-04f69db elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"04f69db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Roboto:wght@400;700&display=swap');\n.diff-wrap {\n  font-family: 'Roboto', sans-serif;\n  padding: 0 30px;\n  width: 100%;\n  box-sizing: border-box;\n}\n.diff-table {\n  width: 100%;\n  border-collapse: separate;\n  border-spacing: 0;\n  border-radius: 14px;\n  overflow: hidden;\n  box-shadow: 0 4px 28px rgba(27,42,74,0.13);\n}\n.diff-table thead th {\n  background: #1B2A4A;\n  color: #fff;\n  font-size: 13px;\n  font-weight: 700;\n  letter-spacing: 1.5px;\n  text-transform: uppercase;\n  padding: 16px 24px;\n  text-align: left;\n}\n.diff-table tbody tr:nth-child(odd)  { background: #ffffff; 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color: #444; line-height: 1.6; }\n@media (max-width: 600px) {\n  *:has(> .diff-wrap), *:has(> * > .diff-wrap), *:has(> * > * > .diff-wrap) { padding-left: 0 !important; padding-right: 0 !important; margin-left: 0 !important; margin-right: 0 !important; width: 100% !important; max-width: 100% !important; }\n  .diff-wrap { padding: 0 12px !important; width: 100% !important; max-width: 100% !important; margin: 0 !important; box-sizing: border-box !important; }\n  .diff-table thead tr { display: none; }\n  .diff-table, .diff-table tbody, .diff-table tr, .diff-table td { display: block; width: 100%; box-sizing: border-box; }\n  .diff-table tbody tr { margin-bottom: 12px; border-radius: 10px; overflow: hidden; box-shadow: 0 2px 10px rgba(27,42,74,0.08); }\n  .diff-table tbody td:first-child { width: 100%; border-right: none; border-bottom: 1px solid #e4e8f0; background: #faf7f6; }\n  .diff-table tbody td:last-child { padding-top: 14px; background: #fff; }\n  .diff-table tbody tr:hover { background: none; }\n  .diff-table tbody tr:hover td:last-child { background: #fff3e8; }\n}\n<\/style><div class=\"diff-wrap\"><table class=\"diff-table\"><thead><tr><th scope=\"col\">Lo que nos diferencia<\/th><th scope=\"col\">En la pr&aacute;ctica<\/th><\/tr><\/thead><tbody><tr><td><div class=\"diff-cell\"><div class=\"diff-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E8711A\" stroke-width=\"2\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><polyline points=\"12 6 12 12 16 14\"\/><\/svg><\/div><span class=\"diff-label\">40 a&ntilde;os de experiencia<\/span><\/div><\/td><td><span class=\"diff-desc\">Varios miles de empresas acompa&ntilde;adas. Todos los sectores, todos los tama&ntilde;os.<\/span><\/td><\/tr><tr><td><div class=\"diff-cell\"><div class=\"diff-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E8711A\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z\"\/><polyline points=\"9 22 9 12 15 12 15 22\"\/><\/svg><\/div><span class=\"diff-label\">2 500 clientes activos<\/span><\/div><\/td><td><span class=\"diff-desc\">Desde la industria de proceso hasta los servicios, de la construcci&oacute;n a la salud.<\/span><\/td><\/tr><tr><td><div class=\"diff-cell\"><div class=\"diff-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E8711A\" stroke-width=\"2\" stroke-linecap=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div><span class=\"diff-label\">20 000 mandos formados<\/span><\/div><\/td><td><span class=\"diff-desc\">Desde el mando de proximidad hasta el CODIR: toda la cadena.<\/span><\/td><\/tr><tr><td><div class=\"diff-cell\"><div class=\"diff-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E8711A\" stroke-width=\"2\" stroke-linecap=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"2\" y1=\"12\" x2=\"22\" y2=\"12\"\/><path d=\"M12 2a15.3 15.3 0 0 1 4 10 15.3 15.3 0 0 1-4 10 15.3 15.3 0 0 1-4-10 15.3 15.3 0 0 1 4-10z\"\/><\/svg><\/div><span class=\"diff-label\">Presencia local &amp; internacional<\/span><\/div><\/td><td><span class=\"diff-desc\">Francia, B&eacute;lgica, Pa&iacute;ses Bajos, Espa&ntilde;a. Programas multiling&uuml;es.<\/span><\/td><\/tr><tr><td><div class=\"diff-cell\"><div class=\"diff-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E8711A\" stroke-width=\"2\" stroke-linecap=\"round\"><polygon points=\"12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2\"\/><\/svg><\/div><span class=\"diff-label\">40 formadores expertos<\/span><\/div><\/td><td><span class=\"diff-desc\">Apasionados. No son formadores generalistas reconvertidos en seguridad.<\/span><\/td><\/tr><\/tbody><\/table><\/div>\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3036a1d9 e-flex e-con-boxed e-con e-parent\" data-id=\"3036a1d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d24625a e-con-full e-flex e-con e-child\" data-id=\"3d24625a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-753e383e elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"753e383e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">de experiencia en prevenci\u00f3n y cultura de seguridad<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"40\" data-from-value=\"10\" data-delimiter=\",\">10<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">a\u00f1os<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67305b1 elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"67305b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">directivos formados en Safety Leadership<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"20000\" data-from-value=\"10000\" data-delimiter=\" \">10000<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f9f24a elementor-widget-mobile__width-initial elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"70f9f24a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Clientes<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"500\" data-to-value=\"3500\" data-from-value=\"1000\" data-delimiter=\" \">1000<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc513fe e-con e-atomic-element e-flexbox-base e-ca49e16 \" data-id=\"dc513fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dc513fe\" data-e-type=\"e-flexbox\" data-id=\"dc513fe\">\n    \t\t<div class=\"elementor-element elementor-element-1f83458 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1f83458\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPreparado para superar el techo de cristal <br \/>de sus resultados en seguridad?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f9c2f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"75f9c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Hablemos juntos de su situaci\u00f3n espec\u00edfica y veamos cu\u00e1les son las ideas, las herramientas, los conceptos y el programa ideal para ayudarle a alcanzar sus desaf\u00edos en materia de refuerzo de la cultura de seguridad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f24c07 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9f24c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/fullmark.eu\/es\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactar con un experto de Fullmark<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-9e52f45 e-con-full e-flex e-con e-parent\" data-id=\"9e52f45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50950fb animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"50950fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes - FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826438f elementor-widget elementor-widget-n-accordion\" data-id=\"826438f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1360\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 es la cultura de seguridad en una empresa? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1360\" class=\"elementor-element elementor-element-b82d97b e-con-full e-flex e-con e-child\" data-id=\"b82d97b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7475030 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7475030\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La cultura de seguridad es el conjunto de comportamientos, actitudes y valores compartidos en una organizaci\u00f3n con respecto a los riesgos. No es un sistema, no es un documento. Es lo que hace la gente cuando nadie la vigila. Se construye con el tiempo a trav\u00e9s de la ejemplaridad de los directivos, los rituales cotidianos y programas estructurados como SMART-Safety\u00a9 de Fullmark.   <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1361\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1361\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo medir la madurez de la cultura de seguridad de una organizaci\u00f3n? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1361\" class=\"elementor-element elementor-element-ada9273 e-con-full e-flex e-con e-child\" data-id=\"ada9273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9672d4 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d9672d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A trav\u00e9s de tres tipos de indicadores. Los reactivos (TF, TG) miden los fallos pasados. Los proactivos (tasa de comportamientos seguros, cuasiaccidentes comunicados) miden la capacidad de prevenir. Los culturales (nivel de confianza, libertad para se\u00f1alar) miden el estado profundo de la cultura. El Diagn\u00f3stico Fullmark combina los tres con observaciones de terreno y entrevistas cualitativas.    <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1362\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1362\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfCu\u00e1l es la diferencia entre cultura de seguridad y sistema de gesti\u00f3n SST? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1362\" class=\"elementor-element elementor-element-dd3befa e-con-full e-flex e-con e-child\" data-id=\"dd3befa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9bb975 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a9bb975\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">El sistema de gesti\u00f3n (ISO 45001, etc.) es el marco. La cultura es lo que ocurre fuera del marco, las decisiones espont\u00e1neas, los comportamientos bajo presi\u00f3n, lo no dicho. Uno estructura. La otra anima. Puede tener el mejor sistema de gesti\u00f3n del mundo y una cultura de seguridad desastrosa. Lo contrario tambi\u00e9n es cierto.     <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1363\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1363\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfPor qu\u00e9 las formaciones de seguridad cl\u00e1sicas no son suficientes? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1363\" class=\"elementor-element elementor-element-f411d72 e-flex e-con-boxed e-con e-child\" data-id=\"f411d72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78346d8 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"78346d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Porque transmiten conocimientos, no reflejos. Sin repetici\u00f3n, sin anclaje contextual, sin apoyo directivo, el 80 % del contenido se olvida en 48 horas. Una formaci\u00f3n aislada no cambia un comportamiento. Es un programa (con coaching de terreno, feedback regular y ejemplaridad directiva) el que lo cambia.   <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1364\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1364\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 es el safety leadership? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1364\" class=\"elementor-element elementor-element-57b0717 e-flex e-con-boxed e-con e-child\" data-id=\"57b0717\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b02967f animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b02967f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Es la capacidad de un directivo para influir en los comportamientos de seguridad de su equipo mediante sus propios actos. No sus discursos, sino sus actos. Visitas al terreno, charlas de seguridad realmente animadas, valoraci\u00f3n de las comunicaciones, ejemplaridad absoluta cuando la producci\u00f3n aprieta. Fullmark forma a los directivos en estas pr\u00e1cticas concretas a trav\u00e9s de sus programas de Safety Coaching.   <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1365\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1365\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 es la BBS (Behavior-Based Safety)? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1365\" class=\"elementor-element elementor-element-9d0ed98 e-flex e-con-boxed e-con e-child\" data-id=\"9d0ed98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96f29d6 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"96f29d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Un m\u00e9todo que invierte la l\u00f3gica habitual: en lugar de contar los accidentes, se miden los comportamientos. Observadores formados, a menudo compa\u00f1eros, realizan observaciones de terreno estructuradas y dan un feedback constructivo. Los datos alimentan un plan de acci\u00f3n colectivo. Resultado: se act\u00faa sobre las causas, no sobre las consecuencias.   <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1366\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1366\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo implicar a los mandos intermedios en la cultura de seguridad? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1366\" class=\"elementor-element elementor-element-678fb86 e-flex e-con-boxed e-con e-child\" data-id=\"678fb86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bca7946 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bca7946\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Equip\u00e1ndolos, no solo form\u00e1ndolos. Hacen falta herramientas pr\u00e1cticas (charla de seguridad, visitas de terreno estructuradas), un coaching que les ayude a cambiar de postura, y un reconocimiento de su papel en la evaluaci\u00f3n directiva. Fullmark propone programas dedicados, Safety Coaching, Coaching individual, Acompa\u00f1amiento CODIR, para cada nivel directivo.  <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1367\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1367\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfCu\u00e1nto tiempo se necesita para cambiar la cultura de seguridad de una empresa? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1367\" class=\"elementor-element elementor-element-c7ef207 e-flex e-con-boxed e-con e-child\" data-id=\"c7ef207\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e51b01 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5e51b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Entre 18 y 36 meses para un anclaje duradero. Las primeras se\u00f1ales positivas aparecen a menudo en los 6 primeros meses, comportamientos, clima, indicadores proactivos. Pero el cambio cultural profundo se construye a largo plazo. Por eso el acompa\u00f1amiento Fullmark est\u00e1 dise\u00f1ado para durar, con evaluaciones regulares y ajustes continuos.   <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a61146c e-con e-atomic-element e-flexbox-base e-4d27e68 \" data-id=\"a61146c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a61146c\" data-e-type=\"e-flexbox\" data-id=\"a61146c\">\n    \t\t<div class=\"elementor-element elementor-element-d052ef2 elementor-widget elementor-widget-html\" data-id=\"d052ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Service\",\n      \"name\": \"Programmes d'accompagnement \u00e0 la culture s\u00e9curit\u00e9 en entreprise\",\n      \"description\": \"Fullmark accompagne les entreprises dans le d\u00e9veloppement d'une culture s\u00e9curit\u00e9 durable : programmes SMART-Safety\u00a9, Safety Coaching, diagnostic culture s\u00e9curit\u00e9, accompagnement CODIR. 40 ans d'exp\u00e9rience, 2 500 clients.\",\n      \"url\": \"https:\/\/fullmark.eu\/index.php\/culture-securite-entreprise-methodes-programmes\/\",\n      \"areaServed\": [\"BE\", \"FR\", \"NL\", \"ES\"],\n      \"provider\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Fullmark\",\n        \"url\": \"https:\/\/fullmark.eu\/\",\n        \"logo\": \"https:\/\/fullmark.eu\/wp-content\/uploads\/2026\/06\/Logo_fullmark_seul-BLANC-1-scaled.png\",\n        \"sameAs\": [\"https:\/\/be.linkedin.com\/company\/fullmark\"],\n        \"contactPoint\": [\n          {\"@type\":\"ContactPoint\",\"telephone\":\"+32-67-34-77-00\",\"contactType\":\"customer service\",\"areaServed\":\"BE\",\"email\":\"info@fullmark.be\"},\n          {\"@type\":\"ContactPoint\",\"telephone\":\"+33-1-84-88-00-85\",\"contactType\":\"customer service\",\"areaServed\":\"FR\",\"email\":\"info@fullmark.fr\"},\n          {\"@type\":\"ContactPoint\",\"telephone\":\"+31-858-88-14-38\",\"contactType\":\"customer service\",\"areaServed\":\"NL\",\"email\":\"info@fullmark.nl\"},\n          {\"@type\":\"ContactPoint\",\"telephone\":\"+34-629-14-07-29\",\"contactType\":\"customer service\",\"areaServed\":\"ES\",\"email\":\"info@fullmark.es\"}\n        ]\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Qu'est-ce que la culture s\u00e9curit\u00e9 dans une entreprise ?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"La culture s\u00e9curit\u00e9, c'est l'ensemble des comportements, attitudes et valeurs partag\u00e9s dans une organisation vis-\u00e0-vis des risques. 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Cada a\u00f1o se registran en Francia cerca de 600.000 accidentes laborales, es decir, uno cada 45 segundos. A pesar de los procedimientos, las formaciones y [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3870","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9todos y Programas<\/title>\n<meta name=\"description\" content=\"Fullmark acompa\u00f1a a las empresas en el desarrollo de una cultura de seguridad sostenible: programas SMART-Safety, Safety coaching, diagn\u00f3stico, Safety Day. 40 a\u00f1os de experiencia, 2.500 clientes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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